GDSN® Initiative – Are you ready to boost your sales and break into the Chinese marketplace?

Listen to this recent recording jointly created by Alibaba and 1WorldSync. To access the content click here.

Alibaba Group was established in 1999 with a mission “to make it easy to do business anywhere.” The founders started the Alibaba Group to champion small businesses, in the belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies.

Since launching its first website helping small Chinese exporters, manufacturers and entrepreneurs to sell internationally, Alibaba Group has grown into a global leader in online and mobile commerce. Today the company and its affiliates, including Taobao Marketplace, TMall, AliExpress, Alibaba.com, 1688.com, Alimama.com, and Alibaba Cloud, operate leading wholesale and retail online marketplaces as well as businesses in cloud computing, digital media and entertainment, innovation initiatives and others.

Alibaba commits to your brand integrity

The ‘anti-counterfeiting alliance’, a move to clamp down on global counterfeit activity, was announced in January 2017 – its members include Louis Vuitton, Samsung, Swarovski, Mars, and Huawei. The new alliance has support from government bodies and law enforcement agencies in China. The aim is to share data on fake goods with its most high-profile brands in order to determine fraudulent listings. The technology is able to scan more than 10 million product listings a day.

“The most powerful weapon against counterfeiting today is data and analytics, and the only way we can win this war is to unite. With our robust data capabilities, we are confident the alliance will accelerate the digital transformation in our global fight against counterfeits.” Jessie Zheng, Chief Platform Governance Officer, Alibaba Group

The retail concept adopts advanced cloud computing technologies, including big data and artificial intelligence (AI) to study the data generated from various aspects of the brands. This will greatly improve the online and offline buying experience for consumers.

Under Alibaba’s vision, the future of retail business will rely on the digitalized synergy between consumers, brands and both online and offline platforms. Alibaba also plans to leverage its immense quantity of consumer data to integrate brick-and-mortar stores, logistics, and payment tools to deliver a better shopping experience for consumers.

Alibaba Group operates various businesses and also derive support for our ecosystem from the businesses and services of related and affiliated companies. As a platform, Alibaba continue to develop services to help businesses do more and discover new opportunities. That is why the Alibaba Group is excited to work with 1WorldSync as a partner for their Global Data Synchronization Network (GDSN) initiative. Data synchronization of item information through the GDSN allows suppliers to send accurate, enriched product information, driving inefficiencies out of the supply chain and increasing product sales.

SpecPage and 1WorldSyns get you onboard

Simply connect with Alibaba

1. Review your current item information in your GDSN data pool and complete the Alibaba required attributes. You can access Alibaba’s attribute requirements here.
2. Add Alibaba GLN 6929020062567 as a recipient of your item information or publish your data to the target market Germany