Enhanced labeling technologies offer worldwide benefits
Comprehensive, accurate product data provides consumers with the facts they need to make the right choices for their family – and they reward companies that provide the most information with their food dollars and long-term brand loyalty.
More than any other tool, innovative, end-to-end software solutions, like PLM and PDM, are the surest way to stay flexible and protect consumer rights to complete, accurate information on product labels. Comprehensive data capabilities offer important benefits to any food and beverage organization. A few of the advantages:
- Product track and trace: Responsible food and beverage manufacturers understand the importance of having full visibility into ingredient lifecycles – from production to processing to distribution. Traceability makes it easier for companies to share detailed information on labels, increasing consumer confidence. Traceability also helps identify and resolve specific supply chain issues in case of recalls or contaminations.
- Regulatory compliance: Comprehensive data management technology helps companies keep labels organized and accurate to unique regulatory standards by country, as well as cultural variables like taste preference or values. It is truly impossible to successfully balance increasing consumer scrutiny and regulatory requirements without a data solution.
Consumers have educated themselves – they require trustworthy and transparent information and product labeling. Speed and convenience remain important, but customers realize that they have a right to all the product information they want.
Industry leaders accept that the customer is always right. That is why it is crucial to pursue powerful data applications and integrate them across the entire organization.
Data management technology that automatically centralizes all data sources and creates a complete, trustworthy repository of product information provides the insights that help manufacturers find opportunities to avoid non-compliance, improve operations and boost their ROI.
Global Health Claims Regulation
Attention-grabbing claims like ‘no sugar added’ and ‘fat free’ often indicate more healthy choices – but there have been several high-profile lawsuits regarding the veracity of the labels and the claims. Regulations and requirements vary from country to country and organizations that sell their products globally must be aware of the rules, regulations and best practices in each country.
Consistency is key
Regulatory standards are rapidly changing across the globe – as soon as food and beverage companies aligned with regulations, a new rule is passed.
Recipe-based food and beverage manufacturers who understand and employ digitalization have a decisive advantage, but non-automatized organizations will undoubtably have a harder time keeping up. In addition to fluctuating recipe and production environments, data volumes continue to grow, increasing the possibility of sourcing errors.
Manually managing recipe-based product data is not the best way forward. The most advantageous solution is an innovative centralized digital product data management system that provides manufacturers and retailers to access the information, benefitting both companies and consumers.
The goal is to put important nutritional information front and center – but it is up to food and beverage manufacturers to improve their labelling strategies and deliver the information that consumers demand.