{"id":4179,"date":"2018-08-28T11:13:44","date_gmt":"2018-08-28T09:13:44","guid":{"rendered":"https:\/\/www.specpage.com\/de\/?page_id=4179"},"modified":"2019-05-29T13:43:44","modified_gmt":"2019-05-29T11:43:44","slug":"buyers-sellers-guide","status":"publish","type":"page","link":"https:\/\/www.specpage.com\/de\/produkte\/buyers-sellers-guide\/","title":{"rendered":"Buyer&#8217;s &#038; Seller&#8217;s Guide"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:60px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-1 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:0px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-text fusion-text-split-columns fusion-text-columns-2\" style=\" -webkit-column-count:2; -webkit-column-gap:3em; -webkit-column-width:400px; -moz-column-count:2; -moz-column-gap:3em; -moz-column-width:400px; column-count:2; column-gap:3em; column-width:400px;\"><p>Der Buyer\u2018s Guide von SpecPage bietet einen vernetzten und nahtlosen Zugriff auf genaueste Produktinformationen und lokale Vertriebspartner. Dabei handelt es sich um eine 100-prozentige Schnellstartsoftware-Prozessl\u00f6sung f\u00fcr eine aktive Go-to-Market-Strategie. So erreichen Sie Ihre Kunden besser und erzielen erhebliche Wettbewerbsvorteile durch Datenoptimierung.<\/p>\n<p>Der Buyer\u2018s Guide hilft bei der Definition von Marktzielen und Werteversprechen f\u00fcr bestimmte Produktlinien, die sich an direkte und indirekte Channel-Partner richten. Der Online-Katalog erm\u00f6glicht es K\u00e4ufern und Interessenten, schnell auf Produktinformationen und neue Angebote zuzugreifen.<\/p>\n<p>Dieses SpecPage-Produkt liefert genaue Produktinformationen in Echtzeit, einschlie\u00dflich Spezifikationsdaten. Der Buyer\u2018s Guide ist ebenfalls koh\u00e4rent in das GDSN integriert, um die Einhaltung von Vorschriften und Zertifizierungen sicherzustellen.<\/p>\n<p>Der Buyer\u2018s Guide erm\u00f6glicht, Kaufentscheidungen sicher zu treffen \u2013 mit dem Wissen, dass die notwendigen Informationen korrekt und aktuell sind. Er umfasst zudem ein breites Spektrum an regionalen und internationalen Lieferanten- und Vertriebsinformationen:<\/p>\n<ul>\n<li>Einfacher Zugriff auf ver\u00f6ffentlichte Produktinformationen im GDSN<\/li>\n<li>Unterst\u00fctzung bei GS1-Initiativen und Datendownloads<\/li>\n<li>Erstellung von regionalen und internationalen Lieferanten- und Verteilerlisten f\u00fcr den Produkteinkauf<\/li>\n<li>Druckbare Daten- und Pflichtenhefte<\/li>\n<li>Erstellung von Mehrwertlisten mit Suchfunktionen<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-right:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-2 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:0px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-section-separator section-separator big-half-circle fusion-section-separator-with-offset\" style=\"padding:0;margin-left:calc( (100vw - 100% ) \/ -2  );margin-right:calc( (100vw - 100% ) \/ -2   );\"><svg class=\"fusion-big-half-circle-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" height=\"100\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\" style=\"fill:#f08e21;padding:0;\"><path d=\"M0 100 C40 0 60 0 100 100 Z\"><\/path><\/svg><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: #f08e21;background-position: center center;background-repeat: no-repeat;padding-top:10px;padding-right:0px;padding-bottom:60px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-3 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:-120px;margin-bottom:0px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-video fusion-vimeo fusion-aligncenter\" style=\"max-width:600px;max-height:360px; width:100%\" data-autoplay=\"1\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/311218760?autoplay=0&autopause=0\" width=\"600\" height=\"360\" allowfullscreen title=\"vimeo311218760\" allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: #f08e21;background-position: center center;background-repeat: no-repeat;padding-top:10px;padding-right:0px;padding-bottom:50px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-4 fusion-one-full fusion-column-first fusion-column-last fusion-blend-mode rndcrnr 1_1\"  style='margin-top:0px;margin-bottom:0px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"background-color:#ffffff;padding: 25px 25px 25px 25px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-text fusion-text-split-columns fusion-text-columns-2\" style=\" -webkit-column-count:2; -webkit-column-gap:3em; -webkit-column-width:400px; -moz-column-count:2; -moz-column-gap:3em; -moz-column-width:400px; column-count:2; column-gap:3em; column-width:400px;\"><p>Diese L\u00f6sung bietet ein bew\u00e4hrtes System, um genaueste Produktinformationen sicher auszutauschen, die Markenbekanntheit zu erh\u00f6hen und Leads zu generieren. Es integriert sich nahtlos in Online-Katalogsysteme und verbindet kundenspezifische Produktbibliotheken mit detaillierten Spezifikationen.<\/p>\n<p>Der Buyers\u2018 Guide bietet ma\u00dfgeschneiderte Go-to-Market-L\u00f6sungen f\u00fcr Lieferanten und Distributoren in der Lebensmittel- und Getr\u00e4nkeindustrie. Das SpecPage-L\u00f6sungspaket bietet die Grundlage und den Rahmen f\u00fcr die Erstellung personalisierter, benutzerfreundlicher Online-Kataloge f\u00fcr den Vertrieb und die Vermarktung von Produktinformationen \u2013 einschlie\u00dflich druckbarer Datenbl\u00e4tter.<\/p>\n<p>Hersteller und Produktmanager k\u00f6nnen eine individuelle pers\u00f6nliche Bibliothek mit Produktinformationen einrichten, die detaillierte Spezifikationen, Videos, Sicherheitsdatenbl\u00e4tter, Inhaltsstoffe und Gesundheitsinformationen sowie Bilder eines Produktes enth\u00e4lt.<\/p>\n<p>Produktinformationen und -daten lassen sich \u00fcber GDSN im Produktkatalog ver\u00f6ffentlichen und Lieferanten k\u00f6nnen Produktportfolios pr\u00e4sentieren. Gleiches gilt f\u00fcr Direktkontakt-Distributoren, die bestimmte Produkte suchen. Der SpecPage Buyer\u2018s Guide optimiert Produktdaten: Kunden k\u00f6nnen regulatorische Informationen, Spezifikationen und Analysen einfach online finden. Sie k\u00f6nnen Daten ausdrucken, versenden und Benutzerstatistiken untersuchen. Mittels Analysetool l\u00e4sst sich feststellen, welche Produkte die meisten Besucher und potenziellen Kundenansichten aufweisen.<\/p>\n<ul>\n<li>Organisation und Pflege von Produktinformationen durch anpassbare Bibliothek<\/li>\n<li>Verkn\u00fcpfung von Produktinformationen \u00fcber das GDSN<\/li>\n<li>Unterst\u00fctzung f\u00fcr Daten-Uploads und Ver\u00f6ffentlichungen<\/li>\n<li>Zugriff auf die GS1-Initiative und Upload von Produktdaten<\/li>\n<li>Pflichtenhefte f\u00fcr Vertrieb und Branding<\/li>\n<li>Produktinformationen f\u00fcr Distributoren zur Bef\u00fcllung von ERP- und Online-Katalogsystemen<\/li>\n<li>Online-Marketing und Lead-Generierung f\u00fcr Lieferanten und Distributoren<\/li>\n<\/ul>\n<p>Der Buyer\u2018s Guide bietet einfachen Zugriff auf Spezifikationen, Videos, Sicherheitsdatenbl\u00e4tter, Inhaltsstoffe und Gesundheitsinformationen sowie Produktbilder.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\"  style='background-color: #18418c;background-position: center center;background-repeat: no-repeat;padding-top:40px;padding-right:0px;padding-bottom:40px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2 fusion-builder-column-5 fusion-one-half fusion-column-first 1_2\"  style='margin-top:0px;margin-bottom:10px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"imageframe-align-center\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none fusion-animated\" data-animationType=\"slideInLeft\" data-animationDuration=\"0.6\" data-animationOffset=\"100%\"><img loading=\"lazy\" src=\"https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/02\/sp-gdsn-workshop.png\" width=\"1366\" height=\"768\" alt=\"GDSN\" title=\"GDSN\" class=\"img-responsive wp-image-6277\" srcset=\"https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/02\/sp-gdsn-workshop-200x112.png 200w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/02\/sp-gdsn-workshop-400x225.png 400w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/02\/sp-gdsn-workshop-600x337.png 600w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/02\/sp-gdsn-workshop-800x450.png 800w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/02\/sp-gdsn-workshop-1200x675.png 1200w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/02\/sp-gdsn-workshop.png 1366w\" sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2 fusion-builder-column-6 fusion-one-half fusion-column-last 1_2\"  style='margin-top:0px;margin-bottom:0px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:20px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><span style=\"color: #f08e21;\">GDSN Discovery Workshop<\/span><\/h2><\/div><div class=\"fusion-text\"><p><span style=\"color: #ffffff;\">SpecPage bietet personalisierte, interaktive Online-Workshops an, die die konkreten kundenspezifischen Vorteile der Entwicklung und Verwaltung von Qualit\u00e4tsdaten mit SAP GDSN-Datenpools veranschaulichen. Die Workshops richten sich an Mitglieder des Stammdaten- und Projektmanagement-Teams sowie an IT-F\u00fchrungskr\u00e4fte und C-Suiten, die f\u00fcr den ROI und die globale Einhaltung gesetzlicher Vorschriften verantwortlich sind.<\/span><\/p>\n<\/div><div class=\"fusion-button-wrapper\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-button.button-1{width:auto;}<\/style><a class=\"fusion-button button-3d fusion-button-pill button-xlarge button-lightgray button-1 fusion-animated\" data-animationType=\"slideInRight\" data-animationDuration=\"0.4\" data-animationOffset=\"100%\" target=\"_self\" href=\"https:\/\/www.specpage.com\/de\/lp\/discovery-workshop\/\"><span class=\"fusion-button-text\">Jetzt teilnehmen!<\/span><i class=\"fa-chevron-right fas button-icon-right\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box hundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: #f5f7f9;background-position: center center;background-repeat: no-repeat;padding-top:40px;padding-right:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-7 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:0px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-widget-area fusion-widget-area-1 fusion-content-widget-area\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-widget-area-1 {padding:0px 0px 0px 0px;}.fusion-widget-area-1 .widget h4 {color:#202020;}.fusion-widget-area-1 .widget .heading h4 {color:#202020;}<\/style><style type=\"text\/css\" scoped=\"scoped\">@media (max-width: 800px){#menu-widget-2{text-align:initial !important;}}<\/style><div id=\"menu-widget-2\" class=\"fusion-widget-mobile-align-initial fusion-widget-align-center widget menu\" style=\"background-color: #f5f7f9;text-align: center;\"><style type=\"text\/css\">#menu-widget-2{text-align:left;}#menu-widget-2 > .fusion-widget-menu li{display: inline-block;}#menu-widget-2 ul li a{display: inline-block;padding:0;border:0;color:#18418c;font-size:16px;}#menu-widget-2 ul li a:after{content:'';color:#18418c;padding-right:14px;padding-left:14px;font-size:16px;}#menu-widget-2 ul li a:hover, #menu-widget-2 ul .menu-item.current-menu-item a {color:#f08e21;}#menu-widget-2 ul li:last-child a:after{display: none}#menu-widget-2 ul li .fusion-widget-cart-number{margin:0 7px;background-color:#f08e21;color:#18418c;}#menu-widget-2 ul li.fusion-active-cart-icon .fusion-widget-cart-icon:after{color:#f08e21;}<\/style><nav 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menu-item-object-page menu-item-4217\"><a href=\"https:\/\/www.specpage.com\/de\/produkte\/buyers-sellers-guide\/\">Buyer\u2019s &#038; Seller\u2019s Guide<\/a><\/li><li id=\"menu-item-4220\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4220\"><a href=\"https:\/\/www.specpage.com\/de\/produkte\/gdsn-guide\/\">GDSN Guide<\/a><\/li><li id=\"menu-item-4223\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4223\"><a href=\"https:\/\/www.specpage.com\/de\/produkte\/sap-gtin-connector\/\">SAP\u00ae GTIN-Connector<\/a><\/li><li id=\"menu-item-4219\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4219\"><a href=\"https:\/\/www.specpage.com\/de\/produkte\/ehsa-security-data-sheets\/\">EHSA<\/a><\/li><\/ul><\/nav><\/div><div class=\"fusion-additional-widget-content\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:30px;padding-right:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-8 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:0px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:20px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">Kundenerfolgsstories<\/h2><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-9 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:0px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<style type=\"text\/css\">.fusion-portfolio-wrapper#fusion-portfolio-1 .fusion-portfolio-content{ padding: 25px 25px 25px 25px; text-align: left; }<\/style><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-grid fusion-portfolio-paging-none fusion-portfolio-three fusion-portfolio-boxed fusion-portfolio-text fusion-portfolio-equal-heights fusion-portfolio-rollover\" data-id=\"-rw-1\" data-columns=\"three\"><style type=\"text\/css\">.fusion-portfolio-1 .fusion-portfolio-wrapper .fusion-col-spacing{padding:20px;}<\/style><div class=\"fusion-portfolio-wrapper\" id=\"fusion-portfolio-1\" data-picturesize=\"auto\" data-pages=\"2\" style=\"margin:-20px;\"><article id=\"portfolio-1-post-4111\" class=\"fusion-portfolio-post food-beverage fusion-col-spacing post-4111\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;background-color:rgba(245,247,249,1);\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.specpage.com\/de\/author\/dlauer\/\" title=\"Beitr\u00e4ge von David Lauer\" rel=\"author\">David Lauer<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2019-09-03T13:25:35+02:00<\/span>\n\n<div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\n\t\n\t\t\n\t\t\t\t\t<img width=\"800\" height=\"450\" src=\"https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2018\/08\/css-hilcona-400x225.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2018\/08\/css-hilcona-200x113.jpg 200w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2018\/08\/css-hilcona-400x225.jpg 400w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2018\/08\/css-hilcona-600x338.jpg 600w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2018\/08\/css-hilcona.jpg 800w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 373px, (min-width: 712px) 560px, (min-width: 640px) 712px, \" \/>\n\t\n\n\t\t<div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.specpage.com\/de\/customer-success-stories\/hilcona\/\">SpecPDM unterst\u00fctzt die Bestrebungen der Hilcona AG, stets innovative neue Produkte in k\u00fcrzeren Entwicklungszeiten und kostengerecht auf den Markt zu bringen.<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.specpage.com\/de\/customer-success-stories\/hilcona\/\">\n\t\t\t\t\t\tSpecPDM unterst\u00fctzt die Bestrebungen der Hilcona AG, stets innovative neue Produkte in k\u00fcrzeren Entwicklungszeiten und kostengerecht auf den Markt zu bringen.\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.specpage.com\/de\/customer-success-stories\/hilcona\/\" aria-label=\"SpecPDM unterst\u00fctzt die Bestrebungen der Hilcona AG, stets innovative neue Produkte in k\u00fcrzeren Entwicklungszeiten und kostengerecht auf den Markt zu bringen.\"><\/a>\n\t<\/div>\n<\/div>\n\n\t\n<\/div>\n<div class=\"fusion-portfolio-content\" style=\"background-color:rgba(245,247,249,1);\"><h2 class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.specpage.com\/de\/customer-success-stories\/hilcona\/\">SpecPDM unterst\u00fctzt die Bestrebungen der Hilcona AG, stets innovative neue Produkte in k\u00fcrzeren Entwicklungszeiten und kostengerecht auf den Markt zu bringen.<\/a><\/h2><div class=\"fusion-content-sep sep-transparent sep-none\" style=\"border-color:rgba(255,255,255,0);\"><\/div><div class=\"fusion-post-content\"><p>Hilcona<\/p><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-4253\" class=\"fusion-portfolio-post food-beverage fusion-col-spacing post-4253\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;background-color:rgba(245,247,249,1);\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.specpage.com\/de\/author\/dlauer\/\" title=\"Beitr\u00e4ge von David Lauer\" rel=\"author\">David Lauer<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2019-07-11T13:22:11+02:00<\/span>\n\n<div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\n\t\n\t\t\n\t\t\t\t\t<img width=\"1366\" height=\"768\" src=\"https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/01\/css-eckes-granini-400x225.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/01\/css-eckes-granini-200x112.jpg 200w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/01\/css-eckes-granini-400x225.jpg 400w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/01\/css-eckes-granini-600x337.jpg 600w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/01\/css-eckes-granini-800x450.jpg 800w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/01\/css-eckes-granini-1200x675.jpg 1200w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/01\/css-eckes-granini.jpg 1366w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 373px, (min-width: 712px) 560px, (min-width: 640px) 712px, \" \/>\n\t\n\n\t\t<div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.specpage.com\/de\/customer-success-stories\/eckes-granini\/\">Das GTIN-Connector SAP\u00ae Add-on von SpecPage erm\u00f6glicht Eckes-Granini Produktinformationen automatisiert aufzubereiten.<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.specpage.com\/de\/customer-success-stories\/eckes-granini\/\">\n\t\t\t\t\t\tDas GTIN-Connector SAP\u00ae Add-on von SpecPage erm\u00f6glicht Eckes-Granini Produktinformationen automatisiert aufzubereiten.\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.specpage.com\/de\/customer-success-stories\/eckes-granini\/\" aria-label=\"Das GTIN-Connector SAP\u00ae Add-on von SpecPage erm\u00f6glicht Eckes-Granini Produktinformationen automatisiert aufzubereiten.\"><\/a>\n\t<\/div>\n<\/div>\n\n\t\n<\/div>\n<div class=\"fusion-portfolio-content\" style=\"background-color:rgba(245,247,249,1);\"><h2 class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.specpage.com\/de\/customer-success-stories\/eckes-granini\/\">Das GTIN-Connector SAP\u00ae Add-on von SpecPage erm\u00f6glicht Eckes-Granini Produktinformationen automatisiert aufzubereiten.<\/a><\/h2><div class=\"fusion-content-sep sep-transparent sep-none\" style=\"border-color:rgba(255,255,255,0);\"><\/div><div class=\"fusion-post-content\"><p>Eckes-Granini<\/p><\/div><\/div><\/div><\/article><article id=\"portfolio-1-post-4251\" class=\"fusion-portfolio-post food-beverage fusion-col-spacing post-4251\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;background-color:rgba(245,247,249,1);\"><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.specpage.com\/de\/author\/dlauer\/\" title=\"Beitr\u00e4ge von David Lauer\" rel=\"author\">David Lauer<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2019-07-09T14:46:04+02:00<\/span>\n\n<div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\n\t\n\t\t\n\t\t\t\t\t<img width=\"1366\" height=\"768\" src=\"https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/01\/css-elsdorfer-400x225.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/01\/css-elsdorfer-200x112.jpg 200w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/01\/css-elsdorfer-400x225.jpg 400w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/01\/css-elsdorfer-600x337.jpg 600w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/01\/css-elsdorfer-800x450.jpg 800w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/01\/css-elsdorfer-1200x675.jpg 1200w, https:\/\/www.specpage.com\/de\/wp-content\/uploads\/sites\/2\/2019\/01\/css-elsdorfer.jpg 1366w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 373px, (min-width: 712px) 560px, (min-width: 640px) 712px, \" \/>\n\t\n\n\t\t<div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.specpage.com\/de\/customer-success-stories\/elsdorfer\/\">Elsdorfer implementiert die modulare Softwarel\u00f6sung SpecPDM f\u00fcr den Molkerei- und Feinkostbereich.<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a href=\"https:\/\/www.specpage.com\/de\/customer-success-stories\/elsdorfer\/\">\n\t\t\t\t\t\tElsdorfer implementiert die modulare Softwarel\u00f6sung SpecPDM f\u00fcr den Molkerei- und Feinkostbereich.\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.specpage.com\/de\/customer-success-stories\/elsdorfer\/\" aria-label=\"Elsdorfer implementiert die modulare Softwarel\u00f6sung SpecPDM f\u00fcr den Molkerei- und Feinkostbereich.\"><\/a>\n\t<\/div>\n<\/div>\n\n\t\n<\/div>\n<div class=\"fusion-portfolio-content\" style=\"background-color:rgba(245,247,249,1);\"><h2 class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.specpage.com\/de\/customer-success-stories\/elsdorfer\/\">Elsdorfer implementiert die modulare Softwarel\u00f6sung SpecPDM f\u00fcr den Molkerei- und Feinkostbereich.<\/a><\/h2><div class=\"fusion-content-sep sep-transparent sep-none\" style=\"border-color:rgba(255,255,255,0);\"><\/div><div class=\"fusion-post-content\"><p>Elsdorfer<\/p><\/div><\/div><\/div><\/article><\/div><\/div><div class=\"fusion-image-carousel fusion-image-carousel-fixed imgcrsl\"><div class=\"fusion-carousel\" data-autoplay=\"yes\" data-columns=\"6\" data-itemmargin=\"20\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"fixed\" data-scrollitems=\"2\"><div class=\"fusion-carousel-positioner\"><ul class=\"fusion-carousel-holder\"><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"http:\/\/www.oetker.us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/www.specpage.com\/wp-content\/uploads\/2018\/10\/dr-oetker.jpg\" alt=\"Dr. Oetker\"\/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"http:\/\/www.kraftheinzcompany.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/www.specpage.com\/wp-content\/uploads\/2018\/10\/kraft.jpg\" alt=\"Kraft Foods\"\/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"https:\/\/www.mondelezinternational.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/www.specpage.com\/wp-content\/uploads\/2018\/10\/mondelez.jpg\" alt=\"Mondelez International\"\/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"https:\/\/www.subway.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/www.specpage.com\/wp-content\/uploads\/2018\/10\/subway.jpg\" alt=\"Subway\"\/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"https:\/\/www.radeberger.de\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/www.specpage.com\/wp-content\/uploads\/2018\/10\/radeberger.jpg\" alt=\"Radeberger Pilsner\"\/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"https:\/\/www.loreal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/www.specpage.com\/wp-content\/uploads\/2018\/10\/loreal.jpg\" alt=\"L'Oreal\"\/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"https:\/\/www.nestle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/www.specpage.com\/wp-content\/uploads\/2018\/10\/nestle.jpg\" alt=\"Nestl\u00e9\"\/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"http:\/\/www.almondy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/www.specpage.com\/wp-content\/uploads\/2018\/10\/almondy.jpg\" alt=\"Almondy\"\/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"https:\/\/www.santamariaworld.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/www.specpage.com\/wp-content\/uploads\/2018\/10\/santa-maria.jpg\" alt=\"Santa Maria\"\/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"https:\/\/www.lindt.de\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/www.specpage.com\/wp-content\/uploads\/2018\/10\/lindt.jpg\" alt=\"Lindt\"\/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"https:\/\/www.fresenius.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/www.specpage.com\/wp-content\/uploads\/2018\/10\/fresenius.jpg\" alt=\"Fresenius\"\/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a href=\"https:\/\/www.froneri.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/www.specpage.com\/wp-content\/uploads\/2018\/10\/froneri.jpg\" alt=\"Froneri\"\/><\/a><\/div><\/div><\/li><\/ul><div class=\"fusion-carousel-nav\"><span class=\"fusion-nav-prev\"><\/span><span class=\"fusion-nav-next\"><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 30px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2 fusion-builder-column-10 fusion-one-half fusion-column-first fusion-blend-mode rndcrnr mm fusion-column-no-min-height 1_2\"  style='margin-top:0px;margin-bottom:0px;width:48%; margin-right: 4%;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"background-color:#f08e21;padding: 40px 40px 20px 40px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:20px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\">Bleiben Sie in Kontakt<\/h2><\/div><div class=\"fusion-text\"><p>Kontaktieren Sie uns f\u00fcr mehr Informationen zu unseren Produkten und Services.<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-button.button-2{width:auto;}<\/style><a class=\"fusion-button button-3d fusion-button-pill button-xlarge button-lightgray button-2\" target=\"_self\" href=\"https:\/\/www.specpage.com\/de\/kontakt\/\"><span class=\"fusion-button-text\">Kontaktieren Sie uns<\/span><i class=\"fa-envelope fas button-icon-right\"><\/i><\/a><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2 fusion-builder-column-11 fusion-one-half fusion-column-last fusion-blend-mode rndcrnr fusion-column-no-min-height 1_2\"  style='margin-top:0px;margin-bottom:0px;width:48%'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"background-color:#f08e21;padding: 40px 40px 20px 40px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:20px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\">GDSN E-Book<\/h2><\/div><div class=\"fusion-text\"><p>So steigern Sie die Wettbewerbsf\u00e4higkeit Ihres Unternehmens und festigen Ihre Position am Markt.<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-button.button-3{width:auto;}<\/style><a class=\"fusion-button button-3d fusion-button-pill button-xlarge button-lightgray button-3 lg-box-ebook-gdsn\" target=\"_self\"><span class=\"fusion-button-text\">Jetzt downloaden<\/span><i class=\"fa-file-download fas button-icon-right\"><\/i><\/a><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":10,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buyer&#039;s &amp; Seller&#039;s Guide \u2013\u00a0SpecPage<\/title>\n<meta name=\"description\" content=\"Der Buyer\u2018s Guide hilft bei der Definition von Marktzielen f\u00fcr bestimmte Produktlinien, die sich an direkte und indirekte Channel-Partner richten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.specpage.com\/de\/produkte\/buyers-sellers-guide\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buyer&#039;s &amp; Seller&#039;s Guide \u2013\u00a0SpecPage\" \/>\n<meta property=\"og:description\" content=\"Der Buyer\u2018s Guide hilft bei der Definition von Marktzielen f\u00fcr bestimmte Produktlinien, die sich an direkte und indirekte Channel-Partner richten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.specpage.com\/de\/produkte\/buyers-sellers-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"SpecPage DE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/specpage.software\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-29T11:43:44+00:00\" \/>\n<meta name=\"twitter:card\" 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