Digitization and Online Distribution of Product Information – publish to GDSN directly from your ERP system

Availability of information in the Food & Beverage industry is extremely important, given the nature of the products that are being manufactured and consumed. In fact, European Union (EU) regulations specify that customers are entitled to access the same information online that is provided to them by retailers when making in-store product purchases. To implement these regulations, companies need to follow a standardized and focused approach when recording and uploading product information online.

Research has shown that employees spend almost half of their professional lives on activities such as manually updating product information; a task which can easily be automated and made more efficient by using the right tools and software.

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Companies generate large amounts of data daily. Each transaction that takes place between the company and its stakeholder needs to be recorded with extreme care to allow for traceability.

While recording data is challenging, digitizing this information can implicate a different set of problems. However, companies who have successfully transferred their product information online have experienced a myriad of benefits, such as:

  • More efficient transfer, recording and tracking of data
  • Assures data quality
  • Enables greater accountability and information control
  • Makes providing information to customers, manufacturers, suppliers, retailers, third-party partners and others easier
  • Significant reduction of time to market due to availability of real-time information
  • Less daunting implementation of regulatory requirements
  • Smoother inter-departmental collaboration
  • Facilitates customer engagement

So, how can companies tackle the challenges involved in distributing product information online? The solution is to use an Enterprise Resource Management (ERP) tool with an integrated and automated interface to the GS1-GDSN network.

A global data synchronization network

Many companies around the world are using worldwide networks to make digitization of product information a reality. One such solution that many companies swear by is the GS1 Global Data Synchronization Network (GDSN).

The GDSN is an interconnected global network which comprises of 35,000 companies and 30 independent data pools. One of them, the 1WorldSync, is the largest GDSN data pool, offering companies a robust solution that optimizes their operations by reducing errors in product information.

Networks and tools such as these allow companies to upload pertinent product information online. Material specifications, labeling information, process-related data and certifications are just a few of the things that companies can easily upload online. Retailers, suppliers and third-party stakeholders can request specific product information from the manufacturer and display it to their consumers.

Uploading this information helps companies provide GS1-compliant data to their stakeholders. It also provides a level of transparency that is crucial for fulfilling regulatory requirements and which helps them gain a competitive advantage in the market.

To upload data into data pools, companies need to have the tools to automatically upload their internal information resources into the global network. In the case of the Global Data Synchronization Network (GDSN), companies can use the SAP® add-on GTIN-Connector, which transfers the data from the user’s SAP® system to the GDSN. For other ERP systems, the SpecPage web-based GDSN Guide offers similar connectivity. These tools automate the process of manually updating data, thus reducing the time, effort and resources the company spends on distributing information.

The connector allows for integrated plausibility checks which help companies identify any missing or faulty information. Another advantage of these tools is the way in which requests and feedback from retailers and suppliers are automatically managed and documented. The tools make it easier for companies to track who is using their information, what they are searching for and how best to accomodate the product information requirements of these parties.

Negligible error rate

ERP tools and global data pools help companies exert greater control over the data they make available online. It is quite easy to make mistakes when manually updating this data, given the thousands of product specifications, new product innovations, product recipes and regulatory requirements to be accounted for. ERP tools help reduce data discrepancies by automating the process of digitization and online distribution of product information.

Tools such as the SAP® GTIN-Connector or the GDSN Guide save companies from having to create additional databases. By linking a company’s existing ERP system to the data pool, these tools allow information to be transferred easily. This saves companies costs associated with acquiring new data management software.

One major benefit these tools offer is their compatibility with databases and different software versions. For example, GS1 released their new GDSN Major Release 3 in May 2016 which contained multiple software upgrades. The new release makes updating information more efficient and features almost seamless interaction between
manufacturers and distributors. Tools such as the Connector are compatible with these upgraded software versions and enable a smooth integration into the new release.

Leveraging ERP tools for seamless digitization and online distribution of information

There are a few basic things that companies can do to benefit from these tools. They include:

  • Creating a framework that facilitates information transfer
    Many data pools and networks follow a particular framework. Designing a data management framework for your internal ERP system that mimics the one used by networks and data pools will help companies streamline the process of information distribution.
  • Connecting the internal database to external data pools
    Using tools and software which can automatically upload product information on to networks or data pools will reduce the need for companies to manually configure these uploads The tools ensure that companies need not spend too much time and effort uploading, checking and correcting data entries.
    Apart from helping manufacturers share real-time information with their stakeholders, these tools also help companies follow regulatory requirements.
  • Using automated XML messages
    XML messages enable the easy transfer of data between software platforms. By automating message transfer, companies can ensure that pertinent product information is uploaded to the data pools in a timely fashion. This also helps distributors, retailers and suppliers access important product details sought by their consumers.
    By following these steps, companies can make their ERP systems a single source of verifiable product information. With this data on-hand, digitization and online distribution of product information become extremely easy.

Image source: © fotolia / sdecoret

2019-01-14T11:48:19+02:00Blog, GTIN-Connector|
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