{"id":1976,"date":"2017-06-21T15:00:34","date_gmt":"2017-06-21T13:00:34","guid":{"rendered":"http:\/\/p417351.webspaceconfig.de\/?p=1976"},"modified":"2019-01-14T11:45:00","modified_gmt":"2019-01-14T10:45:00","slug":"product-life-cycle-management","status":"publish","type":"post","link":"https:\/\/www.specpage.com\/product-life-cycle-management\/","title":{"rendered":"Product Lifecycle Management in F&B \u2013 Five Cornerstones for Optimisation"},"content":{"rendered":"

Companies in the food and beverage (F&B) industry face the challenge of innovating to meet the evolving needs of consumer segments, staying compliant with complex regulations, and maintaining their competitive edge by ensuring consistent quality and improving time-to-market.<\/p>\n

A company that manufactures salty potato chips, a perennial favorite, operates in a saturated market where healthier (ex: baked chips) or better-tasting (ex: salty with a cheesy twist) or better marketed (viral or extremely popular ads that resonate with a particular demographic) all pose competition. Besides these factors, the operational efficiency of the manufacturing process determines product success and profit margins. An organization with an innovative idea for a product may fail to monetize its full potential if its manufacturing processes are neither time- nor cost-efficient.<\/p>\n

There is a consensus among F&B industry participants that fulfilling strategic business goals will be extremely difficult unless a robust product lifecycle management strategy is in place, which meets regulatory and competitive challenges.<\/p>\n

What does a product lifecycle look like?<\/h2>\n