{"id":23786,"date":"2020-09-08T09:00:12","date_gmt":"2020-09-08T07:00:12","guid":{"rendered":"https:\/\/www.specpage.com\/?p=23786"},"modified":"2020-09-08T09:22:24","modified_gmt":"2020-09-08T07:22:24","slug":"local-organic-truthful-labelling","status":"publish","type":"post","link":"https:\/\/www.specpage.com\/local-organic-truthful-labelling\/","title":{"rendered":"Consumers push for local and organic\u2026 and truthful labelling, too"},"content":{"rendered":"
In the last decade, organic food has steadily made its way into consumers shopping carts, as a priority to many. Even locally sourced organic food is increasingly sought out despite its higher price point \u2013 making it clear that consumers are willing to pay for healthier labelled products<\/a>.<\/p>\n While produce is the main focus for consumers\u2019 organic purchasing, meats and dairy are also a concern for consumers; people want to be sure that their food does not contain the harmful pesticides or hormones that is often talked about in the food industry.<\/p>\n But can consumers be totally sure that their food is organic and local as promised? It is not uncommon for companies to commit fraud in their organic labelling practices, but it is important to note that those whose labels are explicit about their sourcing and handling behavior will gain the trust and support of their consumers.<\/p>\n Key words pique the interest of consumers \u2013 like \u2018no artificial growth hormones\u2019, \u2018pesticide free\u2019, \u2018organic\u2019, \u2018non-GMO\u2019, \u2018humane\u2019 and \u2018fair trade\u2019 \u2013 because consumers, particularly millennials, increasingly place the environmental, safety and social concerns above the price of a product.<\/p>\n From fair wage to protecting the environment, 80 percent of consumers said that they would be willing to pay nearly double for organic, sustainably produced products<\/a>.<\/p>\n <\/p>\n \u201cBuy local\u201d has become a bit of a marketing tagline in the food space as consumers express increased interest in knowing more about their food, where it came from and how it was grown. That creates an opening for producers who want to try out new marketing techniques, but it also creates conception challenges for consumers.<\/p>\n According to a U.S. Department of Agriculture report, U.S. shoppers purchased an estimated $50.1 billion<\/a> of organic food \u2013 but many of these products, sold as local, were actually produced internationally.<\/p>\n This certainly does not vibe well with consumers who are under the impression that their food marked locally sourced is actually local. If producers wish to gain the favor of their consumers, they must be more truthful, and that starts and ends with transparent labelling.<\/p>\n The food and beverage manufacturing industry<\/a> has had to adjust to serve clients and customers who seek organic, non-GMO, high quality, nutrient rich foods with transparent and traceable labelling systems.<\/p>\n For producers as well as consumers, quality comes at a price. In order for manufacturers to deliver the highest quality raw ingredients while competing in global markets, they need innovative solutions that will allow them to develop exciting new products with exceptional quality.<\/p>\n To achieve this quality, balance is crucial \u2013 and difficult to achieve without the proper tools. The key for producers lies within their data \u2013 finding a way to accurately analyze, integrate and provide cross-functional support for the most complex aspects of recipe-based production development.<\/p>\nWords matter<\/h2>\n
Is it really \u2018local\u2019?<\/h2>\n
Balance through labels<\/h2>\n