{"id":3079,"date":"2017-12-06T15:00:59","date_gmt":"2017-12-06T14:00:59","guid":{"rendered":"https:\/\/www.specpage.com\/?p=3079"},"modified":"2019-01-14T11:51:19","modified_gmt":"2019-01-14T10:51:19","slug":"clean-label","status":"publish","type":"post","link":"https:\/\/www.specpage.com\/clean-label\/","title":{"rendered":"The Food & Beverage Industry is Heading Towards Greater Transparency with Green Labels"},"content":{"rendered":"

Consumers today are better informed about product safety and purity than they were a decade ago. Today\u2019s consumers<\/a> are increasingly conscious about their purchase decisions and are increasingly contentious about only buying food that is safe and healthy.<\/p>\n

Research has shown that a greater number of consumers are turning toward purchasing and consuming more organic and natural products. As of 2016, the organic food industry valued approximately $43 billion, an increase of 8.4% compared to 2015.<\/p>\n

The buzz words from 2014 up until today have been \u2018organic\u2019, \u2018no hormones\u2019, \u2018no antibiotics\u2019 and \u2018GMO-free\u2019. It\u2019s been observed that consumers like seeing these phrases on their data labels. In fact, a direct correlation has been found between the purchase of food and beverages and the appearance of the above terms on their labels.<\/p>\n

At the end of the day it\u2019s all about transparency. Consumers around the world are increasingly relying on companies to be more transparent about the production processes they use and the ingredients they process. Transparency is linked directly to trust. This is exactly why companies today are investing in product labeling.<\/p>\n

Worldwide and industry-wide attempts are being made to move away from using artificial ingredients and additives in favor of natural ingredients and organic produce. Manufacturers are working to regain consumers\u2019 trust and goodwill by using clean labels.<\/p>\n

Companies such as Mondelez and Kellogg are two examples. These are two of the largest food manufacturers in the US, and have vowed to remove artificial flavoring by the years 2020 and 2018, respectively. Campbell Soup, a multimillion-dollar producer of canned soup and other canned goods, is embracing a new system of data management designed to track product information and convey it to consumers in a timely and efficient manner. It\u2019s obvious that the Food & Beverage Industry is on the cusp of a new era \u2013 one that is green and natural.<\/p>\n

What Do Consumers Mean When They Talk About \u2018Clean Eating\u2019?<\/h2>\n

When we hear the terms \u2018Clean Eating\u2019, we assume that consumers are only referring to fresh, uncooked and non-processed food. Recent research has indicated that this belief is actually false.<\/p>\n

A study by The NPD Group revealed that 61% of shoppers found packaged food acceptable for \u2018Clean Eating\u2019 and 44% were okay with consuming processed food. When probed, consumers revealed that they viewed \u2018Clean Eating\u2019 as a lifestyle rather than a short-term diet plan. The results of the study also revealed that consumers today prefer food that does not contain chemicals, preservatives, artificial flavoring, pesticides and additives. Any product that can assure them of its purity is good in their eyes.<\/p>\n

This is where clean labels come in. Manufacturers may implement clean sourcing and production practices, but communication of these measures is the first step in developing business-to-consumer trust and generating revenue.<\/p>\n

Statistics by the 2016 Google Shopping Guide revealed that more than 88% of consumers put stock in product description and labeling information while making purchase decisions. Consumers expect rich, timely and accurate product information across marketing channels. Whether they are looking at a product label or are using an online information repository, shoppers expect manufacturers to be transparent about product information.<\/p>\n

Product information that shoppers expect includes:<\/strong><\/p>\n