1WorldSync<\/strong>, a leading product information network and provider of product-related content solutions, has developed software designed to help users deliver accurate and trust-worthy product content, digital assets and industry insights to consumers across various platforms.<\/p>\nA Common Approach to Product Data Management<\/h2>\n PA Consulting, a leading firm in the UK specializing in management consulting and technology, recently conducted research to understand the benefits afforded by industry-wide data management platforms in the Netherlands, Canada, Australia and Sweden. Results revealed that industry experts and leaders were able to streamline operations, leading to industry-wide reduction in costs. There was also greater transparency in sharing information across parties, and an increase in sales as a result.<\/p>\n
Known as the \u2018Digital DNA Programme\u2019 in the UK, setting up an industry-wide product data management platform enables manufacturers to track all ingredients, materials and processes directly to the point of origin, as well as helps them provide the pertinent information requested by consumers.<\/p>\n
This type of industry-wide data management systems also allows companies to track regulatory policies, product innovations and consumer requirements in real-time. In essence, Digital DNA refers to the product footprint \u2013 information regarding absolutely every process and component that goes into the development of the final product.<\/p>\n
There are other multiple benefits that manufacturers can experience by mapping the Digital DNA of a product:<\/p>\n
Identification and Elimination of Wasteful Processes<\/strong> \nOne of the major benefits observed through the mapping of a product\u2019s Digital DNA is the elimination of non-productive practices. PA Consulting observed savings amounting to \u00a3140 million as a result of eliminating unhealthy and unnecessary practices. Manual processes were also found that could be automated for greater efficiency. Complex processes in both production and non-production areas can be simplified to ensure greater efficiency and shorter turnover times.<\/p>\nIdentification of Contamination Sources<\/strong> \nDigital DNA allows companies to access a common repository where they are more likely to identify contamination sources they were hitherto unaware of. Key touch points that lead to food poisoning can be recognized and measures taken to ensure food safety.<\/p>\nIntegrated Marketing Communication<\/strong> \nMulti-channel marketing communications is the key to a successful business-to-consumer relationship. Most consumers today seek product information online. An industry-wide common platform will help manufacturers, retailers and suppliers provide the consumer in-depth information about a particular product to the consumer online.<\/p>\nBetter Industry Exposure<\/strong> \nNew product development, process innovation and any other industry-related information can be easily shared, also making compliance with statutory requirements easier. Each country has its own unique regulations regarding food safety. Companies can work with their peers and partners to ensure effective compliance with statutory regulations.<\/p>\nInter-Party Collaboration<\/strong> \nThe primary reason for an industry-wide common data management platform is to remove the existing barriers that hinder successful implementation of product data management. Together, manufacturers, suppliers and retailers can work towards making the food & beverage industry a sector that is conducive to growth, development and food safety.<\/p>\nProtection of Consumer Rights<\/strong> \nTracking the Digital DNA of a product is the best way to provide consumers the information they seek. All parties involved can better track the materials that go into their products and ensure that the end product is clean in every aspect.<\/p>\nA \u2018Clean Product\u2019 is a highly subjective entity. But, by implementing a Digital DNA Programme, companies can ensure consumers that their products are truly safe. Once provided with product data assurance, companies can then set about creating comprehensive clean labels their consumers can benefit from.<\/p>\n","protected":false},"excerpt":{"rendered":"
Consumers today are better informed about product safety and purity than they were a decade ago. Today\u2019s consumers are increasingly conscious about their purchase decisions and are increasingly contentious about only buying food that is safe and healthy. <\/p>\n","protected":false},"author":2,"featured_media":5885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":""},"categories":[76,3],"tags":[21],"yoast_head":"\n
Clean Eating: Food & Beverage Industry is Heading Towards Transparency<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n \n \n \n \n\t \n