{"id":3251,"date":"2018-01-17T14:00:26","date_gmt":"2018-01-17T13:00:26","guid":{"rendered":"https:\/\/www.specpage.com\/?p=3251"},"modified":"2019-01-14T12:09:12","modified_gmt":"2019-01-14T11:09:12","slug":"plm-challenges-and-opportunities","status":"publish","type":"post","link":"https:\/\/www.specpage.com\/plm-challenges-and-opportunities\/","title":{"rendered":"PLM: A Key Enabler for Food Label Digitization (Part II) \u2013 Challenges and opportunities"},"content":{"rendered":"
For manufacturers, updates and changes to food labelling regulations<\/a> represent challenges as well as opportunities. They have the opportunity to reinforce customers\u2019 confidence in their brand by reacting to updates swiftly, particularly when the new packaging emphasizes a healthy message. There is also the risk of products seeming less healthy as a result of now mentioning \u2018added sugars\u2019 or higher calories, which can drive customers to competitors offering healthier products. The only response is to reformulate products to retain their appeal among consumers.<\/p>\n Many companies view regulatory updates as a way to enhance their competitiveness through product innovation. This can occur through greater visibility of nutritional information to help the modern consumer make judicious purchase decisions more easily. By reformulating and repackaging existing products to promote healthier, more responsible consumption, manufacturers can win favour among consumers. Instead of viewing minimum requirements as a burden, companies can leverage updates to position themselves as the more attractive option in highly saturated product categories.<\/p>\n 70 per cent of all product purchase decisions are made at the point of purchase. The product label<\/a> is a critical element that enables consumers to make those decisions. The right identifiers, accurate product information and proper product promotion can gain the attention and endorsement of consumers. In today\u2019s highly brand-conscious world where consumers have been found to be highly resistant to brand failure<\/a>, smaller players have the opportunity to claim a position of strength by creating attractive and insightful labels aligned to customer needs, preferences and attitudes.<\/p>\n Revising product levels in line with regulatory requirements<\/a> calls for improved cross-functional collaboration among technical, design and marketing teams. PLM solutions enable food and beverage manufacturers to manage product specifications through a single, integrated system available throughout the enterprise and capable of being dynamically updated. The product record ensures one version of truth from ingredient to finished product, across functions, locations, geographies and languages. Specifically, PLM solutions align specifications with ingredients and nutrition labelling requirements, and print them in all required languages.<\/p>\n A centralized specifications management system provides the latest information on all projects by serving as a single database for formulas, ingredients list, raw materials and specifications. Food and beverage manufacturers are leveraging the system to standardize their business processes and streamline reviews and approvals of packaging labels based on user-defined workflows. Manufacturers commonly use SAP systems for master data management to consistently define and manage critical product data. However, a certain portion of product information is often stored in external applications and additional data sources, resulting in time-consuming searches and duplication of work. The fact that many companies do not have expert resources to examine existing material data for completeness and Global Data Synchronisation Network (GDSN)<\/a> compliance exacerbates the problem. A third challenge is the error-prone process of publishing master data directly on the master data pool\u2019s user interface.<\/p>\nA Look at a Few Effective PLM Solutions<\/h2>\n
1. Specifications management system<\/h2>\n
\nThe ability to reuse designs without having to redesign the package delivers several benefits. This solution can aggregate all technical and marketing data related to packaging and labelling, cut time-to-market, save time and cost, and establish a single version of truth for packaging bill of materials.<\/p>\n2. Beyond master data management<\/h2>\n