{"id":6656,"date":"2019-01-07T14:30:06","date_gmt":"2019-01-07T13:30:06","guid":{"rendered":"https:\/\/www.specpage.com\/?p=4371"},"modified":"2019-09-17T11:50:52","modified_gmt":"2019-09-17T09:50:52","slug":"millennials-smart-eating-and-label-trust","status":"publish","type":"post","link":"https:\/\/www.specpage.com\/millennials-smart-eating-and-label-trust\/","title":{"rendered":"Millennials – Smart Eating and Label trust"},"content":{"rendered":"

The Switch is On\u00a0<\/strong><\/h2>\n

Nearly 40 percent of millennials say that they will switch brands for transparency \u2013 so food producers that provide them with the most accurate and transparent information win. \"Millennials<\/p>\n

Innovative PLM<\/a> formulation and labeling process solutions as a single source of truth are the surest path to deliver complete, accurate information.\u00a0 Label trust must be a top priority – millennials make up more than 30 percent of our population and there are 80 million of them.\u00a0 They are target consumers in every industry, but particularly for food and beverage producers, they are a crucial capture for sustainable growth.<\/p>\n

They are the most tech savvy, they look up and verify label information in the grocery store aisle on their smart device \u2013 and their primary concern is transparency and authenticity.\u00a0 They value natural, ecofriendly, organic, and environmentally produced products and 73 percent are willing to pay more for those products.<\/p>\n

Smart <\/strong>Eating<\/strong><\/h2>\n

Millennials demand less sugar, less fat, more fiber, no tree nuts \u2013 healthy, near perfect foods that taste great and promote a healthy lifestyle. Balance is crucial \u2013 and difficult to achieve without the proper tools.<\/p>\n

The key for producers and manufacturers lies within their data<\/a> \u2013 finding a way to accurately analyze, integrate and provide cross-functional support for the most complex aspects of recipe-based production development.<\/p>\n

Appealing to Millennials, Gen X, Y & Z<\/strong><\/h2>\n

\"\"<\/p>\n

More than 95 percent of young consumers say that labels are a huge part of their decision to make a purchase.\u00a0 They expect clean, concise, accurate labels that provide the information they want \u2013 down to the origin of the products \u2013 as a single source of truth.<\/p>\n

Unfortunately, they also report that unethical practices regarding food labels have created a culture of distrust wi<\/p>\n

th many large brands. As noted by industry experts, millennials<\/a> have been a key factor in changing the way the majority of the population shops; they insist on bright, colorful food labels that are simple and easy to read, with specific information – natural, locally sourced, sustainable, aware of environmental issues \u2013 consistency and truth for all of their food purchases.<\/p>\n

New product efficiency is imperative \u00a0<\/strong><\/h2>\n

Once they learn how to use their data as a strategic asset, manufacturers can increase efficiency and provide seamless, connective, end-to-end solutions for their entire product development system.<\/p>\n

An innovative PLM platform<\/a> supports rapid response, speed to market and optimizes product development along the supply chain while monitoring quality controls, regulatory compliance and specific recipe data – like Halal, Kosher, allergens and nutritional information.<\/p>\n

In terms of transparency and availability of information, a PLM platform can be uploaded to the GDSN<\/a> with a single click, setting the global stage for rapid product rollouts, new market penetration and increased sales around the world.<\/p>\n

Label trust<\/strong><\/h2>\n

Nothing is more important that trust \u2013 trust provides brand loyalty across product lines and across the globe.\u00a0 Clean labels as a single source of truth can propel your business to substantial new heights of growth.<\/p>\n

Industry leaders and successful organizations – manufacturers that thrive in all market conditions – understand the value of brand loyalty, and the necessity of providing customers with trusted product information.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nearly 40 percent of millennials say that they will switch brands for transparency \u2013 so food producers that provide them with the most accurate and transparent information win.
\nInnovative PLM formulation and labeling process solutions as a single source of truth are the surest path to deliver complete, accurate information.\u00a0 Label trust must be a top priority – millennials make up more than 30 percent of our population and there are 80 million of them.\u00a0 They are target consumers in every industry, but particularly for food and beverage producers, they are a crucial capture for sustainable growth.\t\t\t<\/p>\n","protected":false},"author":2,"featured_media":6697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":""},"categories":[76,22,9],"tags":[],"yoast_head":"\nMillennials - Smart Eating and Label trust \u2013 SpecPage<\/title>\n<meta name=\"description\" content=\"Industry leaders understand the value of brand loyalty, and the necessity of providing customers with trusted product information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.specpage.com\/millennials-smart-eating-and-label-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennials - Smart Eating and Label trust \u2013 SpecPage\" \/>\n<meta property=\"og:description\" content=\"Industry leaders understand the value of brand loyalty, and the necessity of providing customers with trusted product information.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.specpage.com\/millennials-smart-eating-and-label-trust\/\" \/>\n<meta property=\"og:site_name\" content=\"Specpage EN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/specpage.software\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-07T13:30:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-17T09:50:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.specpage.com\/wp-content\/uploads\/2019\/01\/Millenials-644-zugeschn.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@specpage\" \/>\n<meta name=\"twitter:site\" content=\"@specpage\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.specpage.com\/#organization\",\"name\":\"SpecPage AG\",\"url\":\"https:\/\/www.specpage.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/specpage.software\/\",\"https:\/\/www.linkedin.com\/company\/3273355\",\"https:\/\/www.youtube.com\/channel\/UCyU45eMbRa4zVO2s0cyfN-g\",\"https:\/\/twitter.com\/specpage\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.specpage.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.specpage.com\/wp-content\/uploads\/2018\/09\/SpecPage-LOGO.png\",\"contentUrl\":\"https:\/\/www.specpage.com\/wp-content\/uploads\/2018\/09\/SpecPage-LOGO.png\",\"width\":300,\"height\":74,\"caption\":\"SpecPage AG\"},\"image\":{\"@id\":\"https:\/\/www.specpage.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.specpage.com\/#website\",\"url\":\"https:\/\/www.specpage.com\/\",\"name\":\"Specpage EN\",\"description\":\"Recipe to Success\",\"publisher\":{\"@id\":\"https:\/\/www.specpage.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.specpage.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.specpage.com\/millennials-smart-eating-and-label-trust\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.specpage.com\/wp-content\/uploads\/2019\/01\/Millenials-644-zugeschn.jpg\",\"contentUrl\":\"https:\/\/www.specpage.com\/wp-content\/uploads\/2019\/01\/Millenials-644-zugeschn.jpg\",\"width\":1366,\"height\":768,\"caption\":\"Smart Eating \\u00a9 oneinchpunch\/Shutterstock.com\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.specpage.com\/millennials-smart-eating-and-label-trust\/#webpage\",\"url\":\"https:\/\/www.specpage.com\/millennials-smart-eating-and-label-trust\/\",\"name\":\"Millennials - 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