{"id":6897,"date":"2019-05-06T10:00:35","date_gmt":"2019-05-06T08:00:35","guid":{"rendered":"https:\/\/www.specpage.com\/?p=6897"},"modified":"2019-09-16T11:48:08","modified_gmt":"2019-09-16T09:48:08","slug":"green-label-transparency-and-clean-eating","status":"publish","type":"post","link":"https:\/\/www.specpage.com\/green-label-transparency-and-clean-eating\/","title":{"rendered":"Green label transparency and clean eating"},"content":{"rendered":"

Transparency builds consumer trust<\/strong><\/h2>\n

\u2018Eco-friendly,\u2019 \u2018green\u2019 and \u2018clean eating\u2019 can be subjective terms when it comes to the food and beverage industry \u2013 that is why it is imperative that manufacturers provide comprehensive, easy to understand information on product labels – so that consumers can draw their own conclusions.<\/p>\n

Consumers are smart, when it comes to food and healthy eating, they want to make the best decision for their family – but they can\u2019t do it alone.\u00a0 It is up to food and beverage brands to improve their labeling strategies and deliver the information that consumers need.<\/p>\n

What clean eating really means to consumers<\/strong><\/h2>\n

Manufacturers think that consumers are only referring to fresh, uncooked and non-processed food when they discuss clean eating. Recent research indicates that this thought process is flawed – a study by NPD Group indicated that 61 percent of shoppers found packaged food acceptable for clean eating – and 44 percent were okay with consuming processed food.<\/p>\n

Most consumers define clean eating as a lifestyle choice, rather than a diet plan. The results of the study also revealed that consumers prefer food that does not contain chemicals, preservatives, artificial flavoring, pesticides and additives.<\/p>\n

This is where clean labels come in. Manufacturers may implement clean sourcing and production practices but communicating these measures to consumers is the first step in developing trust and brand loyalty.<\/p>\n

New FDA regulations are value-added opportunities<\/strong><\/h2>\n

More than\u00a0 15 million Americans<\/a> currently live with food allergies.\u00a0 Recognizing their struggle \u2013 and the struggle of consumers who seek healthy, sustainable, clean and green choices – the FDA recently established rules to help consumers easily find important product information on food labels.<\/p>\n

Updated FDA labeling rules<\/a> \u2013 information to be included:<\/p>\n