{"id":8094,"date":"2020-04-09T12:37:51","date_gmt":"2020-04-09T10:37:51","guid":{"rendered":"https:\/\/www.specpage.com\/?p=8094"},"modified":"2020-04-09T12:37:51","modified_gmt":"2020-04-09T10:37:51","slug":"millennials-food-trends-smart-eating-trust-in-the-label","status":"publish","type":"post","link":"https:\/\/www.specpage.com\/millennials-food-trends-smart-eating-trust-in-the-label\/","title":{"rendered":"Millennials Food trends – Smart Eating & Trust in the Label"},"content":{"rendered":"
Nearly 40 percent of millennials say that they will switch brands if promised more transparency. This is why so food producers that provide the most accurate and honest information win.<\/p>\n
Innovative PLM<\/a> formulation and labeling process solutions that serve as a single source of truth are the surest path to delivering complete, accurate information. Trust in the label must be a top priority. Millennials make up more than 30 percent of the world population, a total of 80 million. They are target consumers in every industry, but particularly for food and beverage producers, they are a crucial source for sustainable growth<\/a>.<\/p>\n Millennials are the most tech savvy, using their smart devices to look up and verify label information in the grocery store aisle while they shop. Their primary concern is transparency and authenticity. They value natural, ecofriendly, organic, and environmentally produced products. 73 percent of millennials are even willing to pay more for these kinds of products.<\/p>\n Millennials demand less sugar, less fat, more fiber, no nuts \u2013 healthy, nearly perfect foods that taste great and promote a sustainable lifestyle. Balance is crucial \u2013 and difficult to achieve without the proper tools.<\/p>\n The key for food producers and manufacturers lies in their data \u2013 in finding a way to accurately analyze, integrate and provide cross-functional support for the development and management of the most complex aspects of recipe-based production.<\/p>\n More than 95 percent of young consumers say that labels are a huge part of their decision to make a purchase. They expect clean, concise, accurate labels that provide the information they want \u2013 down to the products\u2019 origins as a single source of truth.<\/p>\n Unfortunately, extensive reporting of unethical food labelling practices has created a culture of distrust of many large brands. As noted by industry experts, millennials have been a key factor in changing the way the majority of the population shops; they insist on bright, colorful food labels that are simple and easy to read, with specific nutrition facts and information that reflects the food product\u2019s natural, locally sourced, and sustainable origins. Millennials, Gen X, Y, and Z are all increasingly aware of environmental issues and therefore demand consistency and truthful labelling<\/a> in all their food purchases.<\/p>\n Food manufacturers can increase production efficiency by learning how to use data as a strategic asset. Using data for product lifecycle management<\/a> (PLM) thus allows food and beverage enterprises to provide seamless, connective, end-to-end solutions across their entire product development system.<\/p>\nEating Smart<\/h2>\n
Appealing to Millennials, Gen X, Y & Z<\/h2>\n
New product efficiency is imperative<\/h2>\n