With the advancement of the digital transformation, one fundamental assumption has become prevalent: data is the oil of the 21st century. Anyone who manages to collect, read out and use data effectively is well on the way to becoming a sustainable company. For the food industry as well, this means spending more time and money on proper product data management. But PDM is not equal to PDM. Finding the right system can mean a lot of work. First of all, there are some key questions to answer: Which data is relevant? Which data help your own insights, which help the customer / customer? Which data increase the costs of quality management, which lower it? And how can compliance be maintained?