There are 273 million #food posts on Instagram – and the number is growing. Every single day people are sharing new photos and videos about nutrition and diet.
Social media was once a phenomenon, then a hobby – now it’s a sign of the times. It’s also a challenge and an opportunity for the food and beverage industry to truly innovate… while the world watches. Food and beverage manufacturers have to design their products in ways that satisfy customer demands for accurate, transparent information – and without access to a product information management (PIM) system, it is virtually impossible.
An informed consumer is the primary industry driver
Recent studies clearly demonstrate that food choices reflect the trend tsunami toward healthy lifestyles. Making healthy choices, from purchase-to-preparation-to-consumption, has transformed from necessity-to-fad-to-an-ingrained lifestyle philosophy.
Consumers love to buy groceries, plan menus and share unique creations using farm-to-fork ingredients with the world – on social media channels like Instagram, Pinterest and Snapchat.
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Popular hashtags like #whole30, #healthyfood or #paleo help consumers connect with others – while fueling the trend toward conscious and healthy eating. For manufactures in the food and beverage industry, this means specifically tailoring products to meet and exceed the needs of their customers. With rating and review sites like Yelp and Google reviews, information and opinions about brands and products spread like wildfire – for better or worse.
For manufacturers, this means that they need to take a good look at their products.
- Do they meet consumer demands
- Are they up-to-date
- Do they comply with the legal requirements in a variety of countries
Special attention must be paid to regulatory standards in supply countries. It is essential that manufacturers make important product information clearly visible on product packaging. The ingredients, allergens, additives, and nutritional values are crucial data – and an important marketing tool. Accurate and transparent data helps convince customers to buy the product – not to mention environmentally friendly and appealing packaging, as well as consistent product presentation in stores, on websites, blogs and social channels.
The advantages of PIM for the F & B industry
The purpose of product information management is to optimize the quality of product data on a single platform, improve communication with consumers and increase sales. PIM provides the platform for product information distribution across channels.
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